Launching a successful plant based brand with Darlene from That Protein

darlene that protein

On the show this week I talk to Darlene from That Protein. They’re a brand that I’ve known for a long while now and I love how strong their brand ethics are driven through everything they do.  It’s the second in our short series of interviews with Nourish Award winners. In this episode we go from PR to protein and what’s involved in launching a plant based business.

Thanks for listening in and please do head over to itunes and hit subscribe, write a review of the show as I always love hearing your feedback.

The juicy bits from this episode…

  • How do you go from PR to Protein?
  • Tell me about your ingredients, your sourcing methods and your brand ethics?
  • Making protein products available to all and the importance of having a strong brand mission.
  • The road to veganism tends to be a route of discovery that happens over years.

 Quotes:

“One moment I was mixing protein, maca and loads of other ingredients and thought wow  – would it not be simpler if I can make this in one product”

The moment of realising that there is a good way to get full nutrition from plant based eating, changed everthing, but we’re all different – you have to listen your own body!

“I’m the kind of person who takes research seriously, I’m not a practising nutritionist but am a qualified clinical nutritionist – I needed to understand the subject to enable me to best inform my customers”

“A successful brand is not what’s in the bag!”

More from Darlene at That Protein

https://thatprotein.com

https://www.instagram.com/thatprotein/

 Thrive Brand Acadmey – live launch 2020

Launching a successful plant based brand with Darlene from That Protein Thrive Health & Nutrition Magazine

Also, keep your eyes out for the Launch of our Thrive Brand Academy  – an online resource and course platform that’ll help ethical, health brands to learn about building a brand online. Launching 2020.

http://www.thrivebrandacademy.com

More from Thrive:

https://thrive-magazine.co.uk

https://thrive-magazine.co.uk/our-mission/

https://www.instagram.com/thrivemagazine/

What does it mean to be an ethical business?

An ethical business is a business that considers the impact its actions, products and services have on the environment, people and animals. Including the origin and supply chain of it’s products or services and how they manufacture and distribute them.

Content Disclaimer

The information contained above is provided for information purposes only. The contents of this audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this episode. article, video or audio. Thrive Media and The Ethical Entrepreneur Podcast disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.