thrive brand academy

Brand Clarity Course

How to build a successful brand in food, health or wellness

Have you ever wondered why some products survive and thrive and some fall by the wayside?

Well, the answer is simple, those that thrive build a strong and effective brand.

Starting a new brand in food or health is hard! 95% of new brands fail and that's why we're launching our
Thrive Brand Clarity and Thrive Brand Impact Courses.

Would you like to build a strong brand for your health or food business, but you're not sure where to start? Maybe you've done some research and looked at some brand strategy examples. But what next?

Most examples out there are from businesses that have a huge budget to throw at branding. Don't be disheartened because I'm here to help you build a strong and powerful brand for a fraction of those costs. A brand that will help your business to grow on and offline.

I want healthy, ethical brands to be the number one choice for consumers and I want your healthy brand to reach these consumers. Building a brand takes time and hard work, our Brand Clarity Course is here to help you to build a brand with purpose, a brand with ethics and a brand that lasts and grows.

This Brand Clarity Course is for you if:

• You're starting a new brand in food health nutrition wellness or fitness.
• You’re overwhelmed by the massive amounts of branding advice online
• You’re looking for ways to grow your brand quickly to generate more sales!
• You can't easily explain why customers should choose you over the competition.
• You aren’t sure what tone of voice or brand message to use on social media
• You aren’t 100% sure who your target market is – even though you’ve been through all of the client exercises.
• You know that lack of brand consistency is costing you sales, subscribers and followers.
• This course is for you if you're ready to commit to doing a 6-week course that will really drive growth in your business

This is an exclusive intake for 2021. I will be choosing to work with a limited number of business owners so that I can deliver 110% value.


Every successful brand has a strong and uniquely identificable personality. Are you ready to discover yours?

Gain the cutting edge over your competitors by applying your brand personality to all of your online marketing so that you can connect deeper with your customers, followers and fans.

Why I'm launching the Brand Clarity Course?

thrive brand course

Welcome to the Thrive Brand Clarity Course

I'm fed up of seeing amazing smaller brands that have fantastic food or health products fall by the wayside, just because they don't have the knowledge or support on how to build their brand. I'm launching the 'Thrive Brand Clarity Course' to help you get absolute clarity on your brand mission, brand story and brand voice. So that you can connect deeper with your audience and sell more products. Sue Hay - Founder and CEO of Thrive Magazine and Thrive Media

How I can help you to build your brand

I'm Susan Hay and I've worked in branding for over 20 years and within the food and health industry for much of those years. I advise brands on how to stand out from the crowd and grow a strong brand identity. I'm hugely passionate about start-up brands and I'm grateful to have worked with some exciting brands in my time; both start-up and well known brands. I've worked with: Jamie Oliver, Nuffield Health, Mars, Danone, Pukka Herbs, Champneys Spa and more. I've been featured in The Telegraph, Independant and speak at major food trend events - globally.

I'm fed up of seeing amazing smaller brands fail. My passion is to help start-up brands and business owners like you, get absolutely crystal clear on what their brand stands for. Once you know this, you know your target market and can connect to customers on a deeper level and connection equals sales. I want your healthy brand to succeed, grow and make an impact

This Brand Clarity Course is your first step in building a powerful brand in food, health, wellness or fitness.

Brands I have worked with...

river cottage cookery
mars - Thrive Nutrition and Health Magazine
nuffield health
danone - Thrive Nutrition and Health Magazine
jamie oliver - thrive magazine
pukka teas

What's included in the Thrive Brand Clarity Course?

Intro - what a brand is and what it is NOT - clue it's not your logo and visual identity

Module 1 - Your logo, brand name and business model - How to create a strong brand presence online

Module 2 - Your brand values, mission and ethics - Discover and nail down your brand ethics and mission for stronger marketing

Module 3 - Find your perfect audience -  Connect with your ideal brand audience; faster and on a deeper level

Module 4 - Perfect your brand tone of voice and copy - Find your brand tone of voice - to connect deeper with potential customers

Module 5 - Telling your brand story - Learn how to tell your brand story and create a story ARC

Module 6 - Brand strategy and growth - Create a comprehensive 'Brand Strategy Plan' at the end of this course


• How to grow your brand on instagram - free course

• Listen to interviews with Food and Health brand owners - discover how they've built strong, ethical brands.

VIP OPTION - Limited to just 5 students

Personal email access to me throughout the 6 week course - so that you can get quick feedback on the work you do

Direct accountability and support - so that you actually do the work and move forward quickly.

Your own tailored BRAND CLARITY 12 month plan - so that you can stay on track when you finish the course and grow your brand.

Valuable Testimonials

Jo Hodson - Including Cake and Boost Your Bowl

I worked with Sue for what I first imagined to simply be a business brainstorm session, but it was so much more than that. Her insights and experiences were incredibly valuable on the call itself, but she followed up and provided ongoing accountability and feedback as I took action which was incredibly valuable. I appreciated Sue’s genuine enthusiasm and shared philosophy when it comes to health and wellness and having known her for a number of years in the lead up to working together, it was a no-brainer to ask her to support me when I was ready to re-launch my health food business. If you are ready to commit and create a successful business (rather than muddling through on your own) I highly recommend you invest in Sue’s support on your journey.

jo hodson - thrive magazine

Halima Ferreira -

I cannot thank Sue enough for the brand and media coaching I have had with her over the past four weeks. Sue is super supportive and challenges you to think out of the box. Her professionalism, positive spirit, and great knowledge are priceless to anyone that wishes to build their brand and stand out from the crowd. Sue goes above and beyond to ensure that your needs are met on the course, she genuinely cares about the people she works with. She is kind, friendly and approachable. Sue is an asset to anyone that works with her. Thank you for all that you have done for me. I'm excited to see what the future holds.

halima ferreira

 “Such Brilliant Branding


From the outset, we clicked enough for me to know that you are a kindred spirit out to do good. Thanks for working your magic to create brand awareness for our new ethical brand.

You have spearheaded our media campaign, we are pleased that we have a growing following of relevant fans and we are starting to see steady sales in a matter of weeks. You also introduced us to clever strategies to build our brand awareness. These are methods we are now working on to ensure we get endorsed by the right kind of people"

Preeti and Arvind - Lux Store Organic

lux store organic - thrive magazine

"Personable, reliable, knowledgeable and effective – this is how I would describe Sue and Thrive Media.

I’ve had the pleasure of working with Sue across all our social media platforms, to build our brand online and I have full faith that Sue and her team will always ensure OMGTEA’s social networks are optimized to the fullest.

Thrive have achieved the results I wanted, and more. I would recommend them to anyone."

Katherine Swift - Owner at OMGTEA

matcha green tea

Building the Thrive Health Brand - case study

Back in 2014 I launched Thrive Magazine - a health & nutrition brand with an aim to clear up confusion around health. I have grown The THRIVE brand to become a globally recognised brand, with subscribers and customers world-wide! We've worked with other brands including; Jamie Oliver, Danone, Nuffield Health, Mars and more in collaborations and partnerships. We've been featured in key publications including The Telegraph. Building the Thrive brand has been an absolute joy, but hard work too! I'm ready to teach you all I know about building a successful brand in the health, food or wellness space.

thrive magazine - Thrive Nutrition and Health Magazine

Building a strong brand on social media
"With the help of Sue and her team at Thrive, we’ve been able to turn our brand presence on social media from a barren landscape into a hive of activity, by publishing not just information about our company and the products we sell, but also industry news, tips and tricks from around the globe. In addition, we especially like the personal contact, emails and questions are answered promptly, while the campaigns run are custom made to meet our needs. Without the help and expert advice from Thrive, we’d still be playing catch up on this now important marketing platform”.

Lee Edwards - Holland Hydroponics

holland hydroponics

Absolutely the best decision I made...
"Working with Susan to build my new wedding catering and food brand. What can I say - from start to finish Susan has advised, answered all my questions and delivered. The branding knowledge I have gained from working 1-2-1 with Sue is second to none and will help me grow Ribble on and offline! Sue’s branding knowledge and work is exemplary, exactly what I wanted with some great ideas. I will be working with Sue again and I will be recommending to every one I know… Thanks so much, hugely appreciated."

Anthony - Owner, Ribble Catering

Enrol for our next 2021 intake

This course will help your business and your brand gain momentum and grow a strong and loyal fan base.
A customer base that buys from you, not once but again and again.

Invest in the future of your brand and business

This is an exclusive intake for 2021. I'm only taking limited bookings for this course as I want to be able to dedicate my time and support to help you to grow your business and your brand fast!


3 Payments of - £150


No additional interest when you choose this payment .

Pay upfront - £450


Paid up front in one payment invoiced on booking.

FAQ's About this Brand Clarity Course

Will everything be recorded? If I miss a call can I catch up?

Yes, absolutely, each and every module will be in your portal, plus the weekly calls are recorded for you too and will be shared inside your membership portal.

Is this only relevant for a new brand?

No, we do cover the basics of creating a brand, but we also dive deep into brand mission, values and growth. So, if you've never really sat down and looked at this for your own brand - it's for you!

Will I have lots of 1-2-1 time with the course trainer?

Our weekly group calls will allow you to ask the questions you have, not just to me but to the whole group. If you do want additional 1-2-1 time with me -  need to ask about the VIP option.

How much time will I need to allocate for the course?

1 hour each week for our group calls. They will be recorded, so you can catch-up. You will need to spend time doing the work! Each module will require an hour or so to complete.

What is your refund policy?

There are no refunds. As soon as you purchase the course you will have immediate access to Modules 1 and 2 plus bonus content. For this reason, refunds will not be available for this course.

Is there the option to pay in installments?

Yes, absolutely. You can pay all in 1 payment, split it over 2 monthly payments or over 6 weekly payments. All payments will be taken before the course ends.

When does the course begin?

We start this the course on Monday 1st June 2021. We will be holding introduction calls the week before, allowing me to find out more about your business before we dive in.

Are you on hand to answer any questions?

Yes, I will be available inside the private Facebook community to answer your questions. The other place you will be able to get answers is on our weekly group Q&A calls.

Enrol for our next 2021 intake

I'd love to see you onboard and signed up to this Brand Clarity Course, so that I can help you to grow your brand and business for 2021. I only book a limited number of students on each course - so that I can fully support your launch.

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