Launching a gut health brand with Helenor from TrooFoods

helenor troofoods - thrive podcast

On the show this week I talk to Helenor from Troofoods. This show is the first in a short series in collaboration with Nourish Food Awards. I was part of the judging panel for the Nourish awards in the summer and it’s a pleasure to interview some of the winners of the awards. Winners who are launching amazing brands in food and health.

Helenor launched Troofoods after her son sparked an idea for healthy gut friendly granola, We talk about choosing a brand name. Becoming a B-Corp and how resiliant you need to be to be a food entrepreneur.

Thanks for listening in and please do head over to itunes and hit subscribe, write a review of the show as I always love hearing your feedback.

The juicy bits inside this episode…

  • How you need to connect with your brand purpose and educate your customers too!
  • Inspiration, convienience and education are key for brand growth.
  • Help your customer to understand why you launched your products – what problem are you solving for them?
  • Digging deep on the level of fibre we should be getting.
  • Getting over imposter syndrome and standing tall when it comes to big buyers.


Having a strong purpose will drive you like nothing else. Make your purpose bigger than you!


More from Helenor from TrooFoods

 Thrive Brand Acadmey – live launch

Launching a gut health brand with Helenor from TrooFoods Thrive Health & Nutrition Magazine

Also, keep your eyes out for the Launch of our Thrive Brand Academy this month – an online resource and course platform that’ll help ethical, health brands to learn about building a brand online.

Brand Clarity Course 2020 starts ​Thursday, ​January 16th ​

More from Thrive:

What does it mean to be an ethical business?

An ethical business is a business that considers the impact its actions, products and services have on the environment, people and animals. Including the origin and supply chain of it’s products or services and how they manufacture and distribute them.

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The information contained above is provided for information purposes only. The contents of this audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this episode. article, video or audio. Thrive Media and The Ethical Entrepreneur Podcast disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.