Thrive sat down with Maya Qureshi – founder of Rhythm Nutrition and the creator of the new product DEFLAME to talk about inflammation and the power of plant medicine.
“We’re only just beginning to understand the effect of inflammation on the body and it is recently being identified as the main source and root cause of many diseases.”
Like many good things in life, inflammation, whilst necessary for fighting infections and healing wounds, becomes harmful when we have too much of it.
It is now clear that excess inflammation is at the root of many diseases, and it’s only being exacerbated by modern lifestyles. Factors such as increased stress levels, dietary sensitivities, inadequate sleep, and environmental toxins, combine to trigger the body’s inflammatory response system. Left unchecked, this can lead to persistent, low-grade inflammation, and we are only just beginning to understand the impact this has on us.
Inflammation is also a problem for athletes, and weekend warriors. Problems arise when the body is unable to fully recover between each bout of exercise, leading to inflammation and increased production of free radicals that can impair performance and increase the risk of injury.
So how do you keep inflammation in check?
Over the counter anti-inflammatory drugs like Ibuprofen are designed to reduce acute inflammation but as we have learnt, it is low-grade inflammation that simmers away silently over a long period of time that can lead to chronic conditions. While these antiinflammatory drugs are effective at dealing with acute inflammation, they are known to damage the intestinal lining with prolonged use, which in turn causes more inflammation and the cycle continues…
That’s why we developed DEFLAME A natural way to control inflammation in the body. A way to access important nutrients that are not present in our daily diet in sufficient quantities to make a noticeable positive difference to our bodies.
It is a highly specialised, whole-food, plant-based product that combines nature’s most potent anti-inflammatory and antioxidant ingredients: Curcumin from turmeric, ginger, vegan omega 3, and indian frankincense, which work together by modulating inflammatory pathways in the body and helping you reduce inflammation in the body. Crucially, these powerful ingredients are delivered in a convenient liquid format using the latest food technology.
LIPOSOMAL ABSORPTION: Giving our bodies a helping hand!
A nutrient will only make a difference if it can be absorbed and used by the body. For a nutrient to be absorbed into the body, it needs to be small enough to pass through the intestinal lining. Otherwise, you are quite literally flushing your money down the toilet.
As awesome as our bodies are, the human digestive system is not perfectly efficient. Macronutrients such as carbs and fats are highly bioavailable (well absorbed), but micronutrients commonly sold as supplements (such as vitamins, minerals, and plant compounds) are more difficult for the body to absorb.
Turmeric as an example, is notorious for its poor bioavailability in the body. In fact, studies suggest that majority of the turmeric we consume passes straight through our systems. Most supplement manufacturers compensate for bioavailability by increasing the concentration of nutrients to ridiculous levels. We do things a little differently! With our first product, DEFLAME, we set out to change that by finding a way to dramatically increase the uptake of nutrients using latest food technology.
Liposomes are simply microscopic fat bubbles that encapsulate a nutrient payload. Think of a liposome as the world’s greatest postal worker. She ALWAYS DELIVERS! Protecting her precious cargo from stomach acid, expertly navigating the gut lining into the bloodstream, and delivering the nutrients safely to the cells that need them. In this way, nutrients are delivered in sufficient quantities and sufficient quality to yield a tangible benefit. Our liposomal technology provides up to 8 times more bioavailability than standard supplements, providing better results and value for money. It’s about delivering the right nutrients, in the right quantities, using the right delivery mechanism, for a specific benefit – to reduce inflammation and therefore pain in the body. So, whether you want to reduce recovery time between workouts, reduce pain caused by inflammation, or future-proof your body from wear and tear, we’ve got you covered. Deflame takes the guesswork out of supplementation!
DEFLAME are a Brand Partner from our Thrive Magazine Spring 2021 issue
DEFLAME – reduce inflammation naturally…
Tell us a bit about Rhythm Nutrition?
Our mission is to help people to move better so that they can keep on doing the things they love. That’s it. The ‘rhythm’ bit is about the concept of finding your own rhythm, tuning in to your body, making a positive change for yourself, and acknowledging that it is never too late.
I think many people don’t realise that they can make small changes in their lives which will impact their health, longevity, and quality of life in a big way. We want to help people to educate themselves through our blog, and with Deflame, provide them with the tools that will help them on their recovery journey.
MOVEMENT IS MEDICINE
Reduce inflammation & oxidative stress. The next generation of food supplements. Designed to keep you active, for longer. FREE SHIPPING within UK and 60 day money back guarantee. www.rhythmnutrition.com