How to navigate a successful rebrand with Jo Hodson – Boost Your Bowl

ethical entrepreneurs podcast - thrive magazine

Welcome back to the Ethical Entrepreneur podcast…

Welcome back to the show and this week I was honoured to have on the show a friend and someone who I first connected with back in 2014. In this episode I chat to Jo Hodson from ‘Boost Your Bowl’ and Including Cake. Jo is one of the most passionately creative people I know. 

I’m super excited to have recently supported and coached  her in the rebranding of her healthy toppers range. 

We chat about the health food market back in 2014 and how quickly it’s grown and Jo shares some of the lessons she has learnt along the way, in being a health entrepreneur.

Thanks for listening in and please do head over to itunes and hit subscribe, write a review of the show as I always love hearing your feedback and share any guest suggestions too.

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If you’re looking for some support on launching your food brand or navigating a re-brand for your health business, book my Brand Clarity Coaching Call >>


What we discuss in this episode:

  • How the health food industry has changed since 2014
  • The rise of the healthy subscription box market 
  • Sometimes you need to simplify your products and ask ‘What the customer needs’.
  • How to start building a community around your brand
  • Staying authentic and walking your talk
  • When the boundaries of work blur into life and vice versa
  • Knowing when to kill a project or to boost it.
  • You need to keep going back to your ‘WHY’


“Through changing how I ate, I changed how I thought. Through changing how I thought I changed how I act, through changing how I act, my whole world opened up in ways that previously had not existed for me.”

If I’m not looking after myself, I can’t show up in my business”

“Stay curious and you’ll always keep learning”

More from Jo Hodson and Boost Your Bowl

More from Thrive:

Thrive Brand Clarity Course

What does it mean to be an ethical business?

An ethical business is a business that considers the impact its actions, products and services have on the environment, people and animals. Including the origin and supply chain of it’s products or services and how they manufacture and distribute them.

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The information contained above is provided for information purposes only. The contents of this audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this episode. article, video or audio. Thrive Media and The Ethical Entrepreneur Podcast disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio.